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WHAT
PUBLIC RELATIONS ARE?
We are aware of all the functions and activities
in the broad spectrum of Public Relations associated
with obtaining direct, transparent and trusting
relations between a company and the different groups
or public with whom the company is linked.
As a public relations firm orientated towards the
media and specializing in the technology sector
our job is to establish and fuel these types of
relations and to keep influential persons informed
about distinct interest areas. These persons include
journalists and writers in vertical markets to which
our clients distribute their products, as in the
economic and general press and relevant positions
of importance in the sector. To create these trusting
relationships R&A Marketing carry out the
following;
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-The creation of press
releases.
-Adjustments: text translation and interpretation.
-Dispatchment and follow up of the above.
-Production of lists of opinion leaders, to whom
we dispatch new releases generated by our clients.
-Image and Communication consultants.
-Item production consultants.
-The production of magazines, periodicals, catalogues,
guides for clients or potential markets.
The coordination
of these points, joined with the R&A Marketing
team`s experience could convert the "Personal
Relations" of your company into "Public Relations".
THE CREATION OF PRESS RELEASES
R&A Marketing are always anxious to acheive
a profound knowledge of their clients. This, along
with our expertise of simply and clearly conveying
to the public information from clients about new
products and events, qualifies us to draft press
releases in such a way that the media find them
of interest to their readers.
PRESS RELEASE ADJUSTEMENTS
R&A Marketing translate and adjust communications
that arrive from our client`s matrix house. Once
translated and adjusted they are remitted for client
content approval and immediately sent to the press.
THE PRODUCTION OF LISTS OF OPINION LEADERS
R&A Marketing were the first firm to recently
implant this service. The list is a database formed
by between 20 and 30 relevant positions in Universities,
Private and Administrative firms all in the sector
in which the client carries out their activity.
PRESS RELEASE DISPATCHMENT
The finished press release is sent to the media
list chosen by the opinion leaders database and
the client. Also, whenever possible, R&A Marketing
try to add an image to the press release to emphasize
its content.
PRESS RELEASE FOLLOW UP
The follow up carried out by R&A Marketing
is performed meticulously. The majority of informed
press supports are received in our offices, where
they are read in detail, keeping a strict supervision
on what is published.
THE INVITATION OF JOURNALISTS TO EVENTS
R&A Marketing believe a good way for the
journalists of different sectors to get to know
our clients more intimately is to get them included
in the events (trade fairs, expositions, presentations
of new products,...).Therefore we deal with inviting
and accompanying them to such events.
THE ORGANIZATION OF PRESS CONFERENCES
R&A Marketing also deal with the organization
of press conferences; hiring conference halls, inviting
journalists, confirmation of invited guests, dossier
preparation,....
THE ARRANGEMENT OF INTERVIEWS
Another method of conveying to the public information
about the company and its products is to arrange
meetings between the most important journalists
in the sector and a relevant figure of the company
or a product user.
IMAGE AND COMMUNICATION CONSULTANTS
The choice of media, as well as the publically broadcast
image, are equally important parts of public relations.
For this reason R&A Marketing, given their
experience in the sector, have this consultancy
service disposable to reach a larger number of potential
markets with ease.
ITEM PRODUCTION CONSULTANTS
When a publication wishes to publish a specific
article concerning one of our clients or one of
their products, R&A Marketing deal with the
coordination of all the necessary documentation
and also supervise its direction to ensure it coincides
with the companies image.
THE PRODUCTION OF MAGAZINES, PERIODICALS, CATALOGUES,...
At R&A Marketing we have available the necessary
means and knowledge to create these types of products,
homogenizing the companies image. The firms acheiving
good "Public Relations" include:
In between
the enterprises that have delegate on R&A
their "public relations",
you find:
- BENTLEY SYSTEMS
- BANCTEC IBERICA
- ALTITUDE SOFTWARE
- FILENET
- TMM
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