There are many fraudulent techniques that some people/companies have sold as procedures that help to better position their clients' pages. The simple guarantee of staying in a preferential position of the positioning is in itself, false. Nobody knows, except search engines, if tomorrow the search algorithms are going to change and that is going to decrease our preponderance on the web.
Companies that have used techniques such as link sales, guarantee of remaining in certain positions of the natural positioning of search engines, connections of external links empty of content ... have been penalized by trackers and consequently have lost positioning in your page.
If you are promised that in a short time you will have:
There are signs to doubt that company. Take a good look at it and look at their plans, demand that they explain how they are going to do it. A service requires discipline and planning together with the client, creating content and knowing how to index it so that search engines find it.
Large companies, in the past, have been penalized due to these techniques, that if they initially served to deceive trackers, in the long term they have been detrimental. Search algorithms are constantly changing and fraudulent SEO techniques are ultimately detected by new mathematical search formulas that are cross-checked across the web. Let us remember that the frauds that one company makes are repeated in others and it is easier, from a general perspective, to be able to detect them.
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